Lifestyle & Retail
“Simon and his team worked seamlessly across multiple departments at Lane Crawford from 2004 to 2017, continually enhancing our multi-label luxury fashion destinations in Hong Kong and China. Music was a vital component of our brand experience. Twice per season, Simon would deliver a new music brief aligned with our creative direction, giving us a truly 360-degree service that allowed us to focus on business priorities.”
Joanna Gunn – Former Chief Brand Officer at Lane Crawford
Music is more than background – it's a branding superpower. With over 20 years of experience, we’ve curated immersive soundscapes across a diverse portfolio: from luxury retail and circular fashion to members’ clubs, airports, malls, restaurants, and café bars.
Every client is distinct. We take the time to deeply understand brand identity, market positioning, and cultural nuances before creating a tailored, sustainable music strategy.
Case Study
LANE CRAWFORD
For 14 years, we shaped the sonic identity of Lane Crawford and Joyce Group, orchestrating everything from runway shows and VIP dinners with designers like Stella McCartney, The Olsen Twins, and Phillip Lim, to large-scale campaigns. We collaborated across Visual Merchandising, PR, Marketing, Operations, and Architecture teams to deliver a seamless brand experience across Greater China’s most iconic retail destinations.